![]() ![]() Over the years they’ve supported numerous races, series, and bike teams, including Hollander Benelux Racing. Lowlands Group’s passion for cycling comes from a love for European all-day café culture and the urban spirit of riding between cafés. National titles in road, track, cyclocross and MTB), and Ayesha McGowan (American professional road cyclist) among others. Olympic track team), Coryn Rivera (holder of 71 U.S. Cyclocross National Champion), Dan Holloway (U.S. Other professional cyclists have included Matt Busche (USAC Pro Road Winner), Rahsaan Bahati (multi-time US National Crit Champion), Brent Emery (former U.S. In recent years the race has also grown in international appeal and last year’s champion, German cyclist Florenz Knauer, will return to defend his title this year as well as British UCI Women’s Continental Pro cyclist Harriet Owen, among others. In 2021, Skylar took home first in each of the Milwaukee area legs of the series. ![]() ![]() Skylar and Samantha have made a name nationally and return home for this competitive series. Tour of America’s Dairyland has featured some of the best racers in the country such as Olympic Gold, Silver and Bronze medalist Jennifer Valente, cyclocross national champion Curtis White and 14-time US Cyclocross National Champion Katie Compton, in addition to fan-favorites and Wisconsin natives, Skylar and Samantha Schneider – or “the Schneider Sisters”. With a total of $10K on the line, riders will race harder to the end, which makes it even more exciting for everyone,” added Wagner. “It really could be anyone’s game coming into the Granfinale Weekend. Double the points in Bay View and Shorewood, triple the points at Downer, and quadruple the points on the final day at the Café Hollander Tosa Village Classic. The stakes are raised even higher this year with the Lion Prime Granfinale Weekend as points multiply in the final days of the race. At the end of the series, the points are totaled and the racers with the most points get paid prime prizes of $10,000, with the pro men and/or women winners getting $4,000 each, smaller purses for the other categories, as well as the Lowlands Lion Prime Winners Jersey, which has become one of the most coveted jerseys in the series. Riders battle for the finish line as the top three of that sprint lap accrue points. Halfway through each of the races in the series, a sprint lap is announced. This annual sprint competition acts as a “race within the race,” adding another layer of competition to these already challenging criteriums. And teaming up with Central Standard and Three Sixty has given us the ability to ramp up the Lowlands Lion Prime, and help create an epic final weekend to the series for the racers.” Really, it’s more like a big festival with a bike race happening in the middle of it, which is pretty cool to see. “There are watch parties, and food and drink vendors in the street. People come from all over to watch the pros race, and the rest of the community sort of rallies to celebrate that,” said Eric Wager, Lowlands Group CEO. “These bike races bring a really unique energy to our neighborhoods. Lowlands Lion Prime Granfinale Weekend June 22–25Įleven days of racing comes down to the final four days in Milwaukee and Lowlands Group, Central Standard Craft Distillery, and Three Sixty Design Build have partnered to increase the stakes by challenging racers to compete in the Lowlands Lion Prime series-wide Sprint Competition with $10,000 in cash prizes and what has become the coveted Lowlands Lion Prime Jersey. Lowlands Group has supported the Tour of America’s Dairyland series since its inception in 2009. The U.S.’s largest multi-day bike racing series which has taken place in various formats for over 40 years runs June 15–25. The series includes the Centraal Bay View Classic in Milwaukee’s Bay View neighborhood, the historic Café Hollander Otto Wenz Downer Classic presented by IS Corp in Milwaukee’s Historic Downer Avenue neighborhood, and the Café Hollander Tosa Village Classic presented by Buckatabon in Wauwatosa. MILWAUKEE, Wis. – June 13, 2023– Lowlands Group, a longtime supporter of cycling in Wisconsin, announced its participation in the upcoming 14th annual Kwik Trip Tour of America’s Dairyland (ToAD) as a series sponsor and title sponsor for three of the most popular races. ![]()
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